Viral Marketing In Full Force For ‘Cloverfield’

sphere.gifAlright, so within the past couple of weeks, we’ve found out about J.J. Abrams super secret project, Cloverfield. We know who is writing, directing, and today we get a teaser website. Well that was just the beginning.

Brendon at film ick has has gotten word about a new blog, actually a blog and then another site with some games, that are some how associated with the film, which could be called 1-18-08. The first site is a blog called EthanHaasWasWrong that looks to mainly tell us that someone named Ethan Haas was wrong and the people still believing him are fools. From that blog we find a link to EthanHaasWasRight which flash based site and once loaded will show a sort of sphere shape. I’m going to tell you how to get past the first part now, so if you don’t want to know how stop reading. I’m sure you can figure it out either way.

If you watch carefully, different symbols popup in a specific order. Basically you just click them in that same order and you’ll open up a grainy video. In said video is a guy named Van and he is trying to make sure we’re the type of people he’s looking for to help him. After the video another game comes up, which I’ve yet to figure out. I do know there is a star in the top right and if you hover over it you get some kind of alien alphabet. Let me know if you figure anymore out and I’ll keep you posted on all the latest.

*Update: The source code for EthanHaasWasRight revealed the following:
“…war came, no longer from the elemental nor from the star’s rain of fire. The world was again remade, and the glow was as the coming of the sun upon the Earth. The children of the gods were again too few, scattered and divided and among them walked the ancients and those whose thoughts were not as to the towers and the marvels, but to the End and the destruction of the Earth and to the fires from which nothing could escape.”

Update 2: Willaim Goss, over in the comments at Cinematical, clicked the blue star which opened up an email window and this is the response he got back. This ought to help you get through some of them if you’re having trouble :

From the e-mail:

“If you’re receiving this auto-response message it means that I’ve gone into hiding. You should be careful now, too. They’re likely to start coming after all of us in an attempt to keep the balance of power in their favor. But remember, as our numbers increase as a group, the weaker they’ll become.

As you recruit new people to our cause, you might need to share this message as guidance for how to navigate the 5 locks to the key code…

1) The first lock will test your memory. Follow the trail of light and sound, but be careful — one wrong move will send you back to the beginning.

2) For the second lock, you may need to look to the stars. They will help you find HAAS who will lead your way.

3) The third lock will require you to extinguish all lights but one. Only with one light remaining will you be able to proceed.

4) The fourth lock will let you move all 4 pieces through the control of one. However, unless the three key pieces are simultaneously placed into position, you will not be granted access.

5) The fifth lock will be the toughest. Seek help again from the stars to reveal your key and the message that you must decode. The two working together will open the way.

Good luck.


Explore posts in the same categories: Action/Adventure, Drama, News, Thriller, Viral Marketing

4 Comments on “Viral Marketing In Full Force For ‘Cloverfield’”

  1. wasp2020 Says:


    *gets on the EHWR wagon*

  2. Lorenzo Says:

    I think that’s the way to go. I’ve gotten to the fourth puzzle but I can’t get anything to move.

  3. S Wofford Says:

    I wnet to eathanhaaswasright but nothing is happening! There is just this weird little ball with blue dots around it. Hmmm.

  4. Lorenzo Says:

    It’s a game, but apparently it’s not associated with ‘Cloverfield.’

    I think it’s part of something Paramount is doing

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